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Spring Shop Management Workshop

April 25-27, 2024
San Diego Marriott Del Mar 
11966 El Camino Real, San Diego, CA 92130

Registration is SOLD OUT for Mitchell 1’s Shop Management Workshop, scheduled for April 25-27 in San Diego, California. To join the WAITLIST, please email

The workshop is designed to help professional service advisors and shop owners and managers unlock the full potential of Manager SE™ and ShopKey® Shop Management systems to improve efficiency and grow their businesses.

Expert-led Sessions and Hands-on Practice Lab

The two-day workshop will be led by Tim McDonnell, Mitchell 1’s senior product marketing manager for Manager SE, and Dan Johnson, product manager for Mitchell 1’s management software solutions. Attendees can expect lively discussions on how to use the management system to energize their business, increase profits and boost productivity.

The venue will also feature a practice lab equipped with computers and staffed by Mitchell 1 product specialists.

Learn New Features, Best Practices, and Tips-and-Tricks

Attendees will have the opportunity to learn new features, best practices and tips-and-tricks to leverage more of the workflow capabilities within their shop management systems. The workshop will guide users through all levels and functionality of Manager SE and ShopKey Shop Management.

Instructors will explore program setup values, inventory, reporting, advanced transactions, as well as integration with the latest multi-supplier aftermarket catalogs. See Training Workshop Agenda at right.

Convenient Location and Added Attractions

This year’s workshop will be held at the beautiful San Diego Marriott Del Mar hotel, about 35 minutes from the San Diego airport. It’s also conveniently located 25 minutes from our Mitchell 1 San Diego office and near popular attractions, including local beaches and downtown Del Mar and La Jolla.

Registration Fee:

The registration fee is $300 per attendee, plus applicable tax, which covers seminars, breakfast, lunch and refreshments each day.

Workshop Agenda

Thursday, April 25, 2024
6:00 pm – 8:00 pm Welcome Cocktail Reception
Friday, April 26, 2024
7:00 am – 5:00 pm Open Computer Lab
7:30 am – 8:30 am Coffee, Breakfast and Registration

8:30 am – 5:00 pm

12:00 pm – 1:30 pm

Classroom Training


5:00 pm – 6:30 pm Evening Cocktail Reception with SocialCRM Shop Marketing
Saturday, April 27, 2024
7:00 am – 5:00 pm Open Computer Lab
7:30 am – 8:30 am Coffee, Breakfast
8:30 am – 5:00 pm Classroom Training
12:00 pm –1:00 pm Lunch

Presented By:


Tim McDonnell

Senior Product Market Manager

Dan Johnson

Product Manager

Testimonial from Past Workshop

“A must for any shop owner, manager, or office personnel! Even the most experienced and well-versed user will learn something. Excellent instructors who really care about the program.”

– Matthew Lachowitzer

Matt’s Automotive Service Center, LLC | Moorhead, MN



  • Event: Mitchell 1 Spring Shop Management Workshop
  • Location: San Diego Marriott Del Mar
  • Address: 11966 El Camino Real, San Diego, CA 92130
  • Hotel Phone: (858) 523-1700
  • Group Rate: $200 USD/night (not including taxes, resort fees or parking)
  • Last Day to Book: Friday, April 5, 2024

Mitchell 1 has secured discounted hotel room rates for workshop attendees, including vendors, speakers and Mitchell 1 staff. After registering for the workshop, please book your hotel reservations through the link below. Be sure to book your room early as our room blocks sell out quickly!


Please note: All guests are responsible for booking and/or cancelling their hotel rooms. We are not responsible or liable for hotel accommodations booked outside of our partner hotel. If you are being contacted by a third party, this is unrelated to the Mitchell 1 Workshop and you should not provide any financial information.


Hotel Parking

There is a parking structure at the hotel location. Attendees are responsible for paying for the hotel's parking fees:

  • Self-Parking: $10 per day
  • Overnight Self-Parking: $35 per night
    (includes in and out privileges per day)
  • Valet Parking: $42 per night
    (includes in and out privileges per day)


Participants must arrange their own transportation to the workshop.

San Diego Weather in April

Spring has great weather in San Diego, but often has cloudy skies. The rainy season generally ends in April. Workshop participants usually wear casual clothing and find that relaxed, comfortable attire is appropriate for all of the sessions and meals.

Testimonial from Past Workshop

“I loved that the teachers were actually programmers involved in developing the software so they knew the program intimately, yet they still had the business experience to know how to make it all relevant to us.”

– Daina Kringlen

OK Wheel & Brake | Choctaw, OK

Workshop Cancellation Policy

If you need to withdraw from the workshop, please inform us no later than 30 days prior to the first day of the workshop, and we will refund your payment. After the cutoff date, a refund will only be made if a qualified replacement is found. Or you can transfer the registration to another workshop held at a future date.

Contact Us

For more information, or to be added to the WAITLIST, feel free to contact us at